The AI Marketing Engine: A Founder's Field Guide

How a one-person business markets like a team. If you are the whole marketing department — writer, designer, social manager and analyst — this field guide shows you how to hand the repeatable work to AI and no-code automation, so you can keep the thinking for yourself.

Written by Bismark Oppong-Yankey, a data scientist and engineer who runs six businesses from London, it is built on systems tested in real businesses — including the ones he uses at BizTechIncp — with real numbers and the experiments that didn't work included too.

What's inside

• The One-Person Marketing Team — the four jobs of marketing (Think, Make, Move, Measure) and the Founder's Week Audit to see where your hours really go.
• Map Before You Automate — a simple scoring grid that sorts every task into Automate, Assist or Keep human.
• No-Code Pipelines That Run While You Sleep — triggers, filters, actions and failure alerts, with a worked post-purchase pipeline for digital-product sellers.
• Data You Can Actually Act On — five numbers worth tracking, a 30-minute weekly KPI ritual and a ready-to-use prompt pack.
• The Content Engine — turning one long piece into a week of content, and editing AI drafts so they still sound like you.
• Visuals Without a Studio — the exact recipe used to create a consistent, on-brand image set with AI tools.
• Conversations on Autopilot — email sequences, assisted replies and what to know before trusting an AI sales agent.
• Ads With an AI Co-Pilot — audience research in 20 minutes and a small-budget test plan with stop rules.
• Learning Loops — a filter for new tools and a 30-day skill sprint, so you stop chasing every shiny app.
• Guardrails — five rules for honest, legal AI marketing (including UK GDPR and fake-review rules) plus a pre-publish checklist.
• Your 90-Day Plan — twelve weeks, one focus at a time, with a checkpoint for each phase.

Every chapter ends with a short Build it this week checklist, so you finish each chapter with something running rather than just more notes.

Who it's for

• Solo founders and side-project builders who market their own products.
• Small teams where "marketing" is a hat someone wears on Fridays.
• Digital-product sellers on Shopify, Gumroad or similar platforms.
• Anyone who has tried a few AI tools and wants a system instead of a pile of tabs.

No coding needed — wherever something technical appears, there is a no-code route alongside it.

What you get

• A 61-page PDF eBook: 10 chapters, an introduction and a 90-day plan.
• Tables, templates, prompts and checklists you can copy straight into your own work.
• Instant digital download — read it on any device.

BizTechInc — practical guides for building with cloud and AI.